Janet's Publishing & Strategy Post

Timely Call: "What's the right time – and the wrong time – to publish your book?"

Lately, so many people have asked: If it's so hard to publish and publish well, are books still viable? Well, the short answer is yes--very much so....IF you plan the right strategy for you and take advantage of the new approaches and realities.

To address this question head-on, I'm so excited to tell you about a free telecall I'm offering with my colleague Suzanne Falter-Barns, the Internet platform-building expert who's helped launch many successful online business and book careers. Here's what it's about:

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Topic: "When's the Right Time (and the Wrong Time) to Publish a Book and Why Books Matter More Than Ever"
Date: Thursday, June 18, 2009
Time: 1 PM ET/10AM PT
Register for call: here!
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The publishing business is literally changing right before our eyes. Whether you've recently published, are researching publishing options, are working hard to market your current (or next) book, or are simply hearing the news about the topsy-turvy publishing world and the new requirements for writers, you know that there are big challenges--as well as new opportunities.

What Suzanne and I have discovered is that the whole conversation--and the pathway that's right for you--actually begins with timing.  For example: When should YOU  be developing your own book idea (it's not when you think it is!)? And, IF and WHEN should you be pitching your idea to the media and publishers?

Specifically, we'll be talking about:

• Mistakes many would-be authors make when approaching literary agents and major publishers
• How major publishers decide which book projects are hot ... and which are not
• Why the "indie route" might be good for you ... from ebooks to print-on-demand to self-publishing (books in the garage!)
• What every single author MUST HAVE no matter which type of book they develop

AND (pssst) ...we'll also be launching our 'baby' - our new interactive program that teaches you how to tap into what's REALLY going on in publishing and how to make it work for you. (Hint: it includes the four different publishing pathways EVERY author needs to know NOW. That means getting over "how things used to be" and learning how to take advantage of what each pathway has to offer.)

I'm really excited about this call -- my first free call since last summer's intro to "Developing Killer Ideas."  The information is all based on real experiences in the trenches with clients, authors, editors, and publishers. Hope you'll join us! 

Date: Thursday, June 18, 2009
Time: 1 PM EDT (New York) / 10 AM PDT (West Coast)
Register for call: http://getknownnow.com/teleclass_publishyourbook.html

Valentine's Day Gift Booklet

Happy Valentine's Day

In spite of the current mood of economic anxiety--or perhaps because of it--I see myself and my clients, authors, and partners more focused than ever on our creative projects and goals. This determination seems to quell our fear and harnesses our energy. We're freed to change our direction--and take ownership--when everything around us says, "RESET." (per GE CEO Jeff Immelt).

A great example of resetting and focusing goals was set by my client Mary Jo Rose and I am proud to offer her free Valentine's Day Gift Booklet download here.

Mary Jo (a marketing executive, coach, and person on her own remarkable healing journey) took up the challenge of creating a book(let) to launch her coaching and inspirational work: Love, the True Religion. I met Mary Jo through the renowned poet, writing teacher, and friend Ellen Bass. Mary Jo has a simple yet powerful message about opening ourselves up to love. The booklet is lovely, and not at all wishy-washy. Hope you enjoy it. Here's the message she sent to me:

Hi--
For Valentine's Day I have a gift for you, one that you can share with others too! I am sending this to you to thank you for  your friendship and to remind you that  I care for you!

Please visit: www.lovethetruereligion.com and sign in to my new website to  receive your present.

Love, MJ

Enjoy! Hope your personal "Reset" is moving you in exciting, hopeful directions.

Special Announcement - An Offer Good Through Monday December 8

I am very excited to share with you a special offer from my friend and colleague Andrea J. Lee. Think of it as a free idea rush.

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Free pdf download her amazing 300-page resource book,  "Multiple Streams of Coaching Income"

=> http://www.andreajlee.com/blog/freebook/

(Only available today-- December 8th!)

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I highly recommend you grab a copy--whether you're a fiction or memoir writer, entrepreneur, coach, or expert. Andrea is one of the most innovative and trusted experts in online business development and coaching. If you've worked with me, you've heard me refer to her work. I have used it myself to start my website sign-up and free offer (what Andrea calls a "Pink Spoon," as in those little taster spoons at the ice cream store) and projects on the horizon.  

If you are just starting to "build your platform," develop a mailing list, and create products to sell, such as ebooks and audios, this is a complete beginner's guide that is full of specific and easy-to-implement ideas.

Fyi, there are absolutely no strings attached and nothing else to buy. It's just good karma.

"The Contrarian Effect" - Book Launch and Auction Deadline

MIDNIGHT DEADLINE FOR COOL AUCTION
(Friday, September 12, 2008)

This is totally clever (and never been done before)... Today only, you have a chance to grab my exclusive Publishing and Strategy Consulting Package (worth $1500) that I've put together for a worthy cause:
Contrarian Effect Auction <-- CHECK IT OUT

It's one of a huge collection of products and programs being offered as part of Michael Port and Elizabeth Marshall's launch for "The Contrarian Effect: Why it Pays (BIG) to Take the Typical Sales Advice and Do the Opposite." This is timely advice for anyway who needs to sell (which is all of us who aspire to launch worthy projects to a wider audience!). In addition to my special giveaway, there are tickets to the Inc. 500 Conference in Washington, D.C., consulting packages for websites and press releases, software offers, and other cool stuff.
The book is all about how you can sell more effectively without selling out. And, how you can ditch the typical sales tactics you didn't like anyways and start selling the contrarian way.
Even if you have no interesting in "buying" anything and are not at all tied in to the world of business, marketing, and selling, I recommend you explore this book and promotion. It may have some worthy inspiration for your own launch ideas. Grab a copy ($13 at Amazon) and check out the auction, since the doors close Friday (9/12/08) at 11:59 pm ET.